Sofia Reyes
Senior Graphic Designer | Brand Identity Specialist
📧 [email protected] | 📱 (555) 321-0987 | 🔗 linkedin.com/in/sofiareyes | 🎨 sofiareyes.design | 📸 behance.net/sofiareyes
Los Angeles, CA
About Me
Senior Graphic Designer with 8+ years of experience creating compelling visual identities, marketing materials, and digital assets for global brands and emerging startups. Expertise spans brand strategy, print production, and digital design. Led rebranding projects for 20+ companies, with work featured in Communication Arts, HOW Magazine, and the Type Directors Club annual. Passionate about design that communicates, converts, and endures.
Design Skills
Brand & Identity: Logo Design, Brand Systems, Visual Identity, Style Guides, Brand Strategy, Brand Audits
Print Design: Packaging, Brochures, Editorial Layout, Annual Reports, Signage, Large-Format Print
Digital Design: Social Media Graphics, Email Templates, Web Assets, Banner Ads, Motion Graphics, GIF Animation
Typography: Type Selection, Custom Lettering, Typographic Systems, Font Licensing
Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere), Figma, Canva Pro, Procreate, Blender (basic)
Production: Print production, prepress, CMYK/Pantone color management, vendor management
Professional Experience
Senior Graphic Designer | Momentum Brand Studio | Los Angeles, CA
April 2020 - Present
- Led complete brand identity systems for 15 clients including Series B startups and Fortune 500 brand extensions, from discovery through final delivery
- Designed packaging for CPG brand that launched in Whole Foods nationwide, contributing to 300% revenue growth in year one
- Art directed photo and video shoots for 8 client campaigns, managing budgets up to $80K
- Developed comprehensive brand guidelines documents ranging from 40- to 120-page standards used across client organizations globally
- Mentored team of 3 junior designers, conducting weekly design critiques and building internal skill-development curriculum
- Reduced client revision cycles by 35% by implementing structured creative brief and stakeholder alignment process
- Won 4 industry awards including Communication Arts Award of Excellence (2022) and AIGA 50 Books / 50 Covers selection (2023)
Graphic Designer | Pulse Creative Agency | San Francisco, CA
June 2017 - March 2020
- Delivered 60+ brand and marketing projects per year across tech, healthcare, and hospitality sectors
- Designed annual reports for 5 publicly traded companies, coordinating across legal, finance, and executive teams
- Created social media template systems for 10+ clients, enabling in-house teams to produce on-brand content at scale
- Designed trade show booth and collateral system for SaaS client that generated 40% more qualified leads at industry events
- Collaborated with copywriters and strategists to develop integrated campaign concepts from brief through final files
- Managed print vendor relationships, ensuring on-time delivery within budget for high-volume print runs
Junior Graphic Designer | Lumen Design Co. | Los Angeles, CA
September 2015 - May 2017
- Supported senior designers on brand identity and packaging projects for lifestyle and food/beverage clients
- Produced production-ready artwork for print and digital across business cards, brochures, and display advertising
- Assisted in photo retouching and compositing for lookbook and catalog shoots
- Built and maintained asset libraries, improving team efficiency for recurring client work
Education
Bachelor of Fine Arts in Graphic Design
ArtCenter College of Design | Pasadena, CA Graduated: May 2015 GPA: 3.9/4.0 | Dean's List
Honors: Senior Thesis Award for Excellence in Design, Best in Class – Typography III
Selected Work & Recognition
Bloom Organics — Complete Brand Identity (2023)
- Scope: Logo, packaging system, website assets, retail signage, social media templates
- Outcome: Brand launched in 2,400 Whole Foods locations; 4.8/5.0 customer rating for packaging design
- Recognition: Communication Arts Design Annual 2023
NovaTech — Corporate Rebrand (2022)
- Scope: Complete brand overhaul for B2B SaaS company ahead of Series C raise
- Outcome: 55% improvement in brand perception scores; featured in Brand New blog's "Best of 2022"
Harvest Festival — Event Branding System (2021)
- Scope: Full identity system for regional food and wine festival including wayfinding, merchandise, and digital assets
- Outcome: Festival merchandise sold out (first time in 12-year event history); 25% increase in ticket sales year-over-year
Awards & Recognition
- Communication Arts Design Annual - Award of Excellence (2023, 2022)
- AIGA 50 Books / 50 Covers - Selected (2023)
- HOW International Design Awards - Promotional Design, Gold (2021)
- Type Directors Club Annual - Certificate of Typographic Excellence (2020)
- Graphis New Talent Annual - Silver (2016)
Speaking & Community
- Guest Critic - ArtCenter College of Design Senior Portfolio Reviews (2022, 2023, 2024)
- Panelist - AIGA Los Angeles "Design for Good" Conference (2023)
- Workshop Instructor - "Building a Brand from Scratch" – Skillshare (4,200+ students enrolled)
- Mentor - AIGA Mentorship Program (2020-Present)
Certifications
- Adobe Certified Professional - Visual Design with Photoshop (2023)
- Adobe Certified Professional - Graphic Design & Illustration with Illustrator (2022)
Additional Information
Languages: English (Native), Spanish (Fluent) Interests: Type design, letterpress printing, street photography, sustainable design practices
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