Daniel Park

About Me

Creative Director and multi-disciplinary designer with 10+ years at the intersection of brand strategy, art direction, and storytelling. Led creative vision for campaigns reaching 50M+ people, spanning digital, print, experiential, and motion. Previously at Wieden+Kennedy and Pentagram. Driven by the belief that the best creative work is rooted in a real human truth.

Creative Capabilities

Art Direction: Campaign concepting, brand storytelling, visual direction, photo and video art direction, mood boarding

Brand & Strategy: Brand positioning, creative strategy, tone of voice, audience research, competitive analysis

Design: Identity systems, editorial design, typographic design, motion design, environmental/experiential design

Content & Copy: Creative writing, tagline development, narrative structure, scriptwriting for video

Leadership: Creative team management, client presentation, cross-agency collaboration, creative hiring

Tools: Adobe Creative Suite, Figma, Cinema 4D, DaVinci Resolve, Keynote, Miro, Frame.io

Professional Experience

Creative Director | Studio Almanac | Brooklyn, NY

January 2020 - Present

• Founded independent creative studio working with global brands, nonprofits, and cultural institutions on brand and campaign work
• Directed integrated campaign for UNIQLO spanning OOH, social, and in-store environments, reaching 40M+ impressions across North America and Europe
• Developed brand identity and launch strategy for direct-to-consumer wellness startup, driving 150K pre-launch sign-ups and $4M seed raise
• Art directed 20+ photo and video productions with budgets ranging from $25K to $500K
• Created editorial content series for Spotify's editorial team, averaging 2.5M streams per release
• Partnered with NGOs on pro-bono campaigns raising $3.5M+ for climate and education causes
• Managed team of 4 full-time creatives and a network of 30+ freelance collaborators globally

Senior Art Director | Wieden+Kennedy | New York, NY

March 2016 - December 2019

• Led creative on Nike global campaigns including "You Can't Stop Us" (2 Cannes Lions, 1 D&AD Pencil)
• Art directed Super Bowl commercial for Airbnb, named AdWeek's Most Memorable Ad of 2018
• Developed full-funnel campaign strategy from brand TV to paid social and influencer integrations
• Collaborated with directors, photographers, and musicians across 15+ countries on international productions
• Presented creative concepts to CMO-level clients at Nike, Airbnb, Delta, and Coca-Cola
• Mentored 6 junior art directors and copywriters through portfolio development and campaign critiques

Art Director | Pentagram | New York, NY

August 2013 - February 2016

• Contributed to identity and publication design for cultural institutions including the Whitney Museum and Lincoln Center
• Designed annual report systems for 3 Fortune 500 clients with print runs of 20K+
• Created typeface specimens and editorial layouts for Pentagram Papers publication
• Assisted partners on high-profile identity projects for technology and luxury clients

Education

Bachelor of Fine Arts in Communication Design

School of Visual Arts (SVA) | New York, NY Graduated: May 2013 GPA: 3.8/4.0

Honors: SVA Silas H. Rhodes Scholarship, Best in Program – Senior Thesis Exhibition

Selected Projects & Campaigns

"Roots" — UNIQLO Brand Campaign (2023)

• Role: Creative Director
• Channels: OOH, social, in-store, digital
• Result: 40M+ impressions, 28% lift in brand affinity among 25-35 demographic

"Move" — Fitness App Launch Campaign (2022)

• Role: Creative Director + Brand Strategist
• Scope: Full brand identity, launch video, influencer kit, social content system
• Result: #3 on App Store health chart in launch week, 500K downloads in first month

"Unseen Stories" — Documentary Series (2021)

• Role: Creative Director + Producer
• Scope: 6-part branded documentary series for outdoor apparel brand
• Result: 12M views across YouTube and social, Webby Award for Best Branded Content

Awards & Recognition

• Cannes Lions - Gold (Film), Silver (Integrated Campaign) (2019)
• D&AD Pencil - Graphic Design, Yellow Pencil (2018)
• Clio Awards - Grand Clio (Branded Entertainment) (2021)
• Webby Award - Best Branded Content Series (2021)
• One Show - Gold Pencil (Integrated Campaign) (2019)
• Communication Arts Advertising Annual - 3x Award of Excellence (2017-2020)

Speaking & Press

• Keynote Speaker - SXSW Interactive "Storytelling in the Attention Economy" (2023)
• Panelist - Cannes Lions "Creativity and Purpose" (2022)
• Profile - Communication Arts "Faces to Watch" Feature (2020)
• Guest Critic - SVA MFA Design Technology thesis reviews (2021, 2022, 2023)

Additional Information

Languages: English (Native), Korean (Conversational) Interests: Documentary film, jazz, independent publishing, food culture

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